2012

CHILI was founded in June 2012 by Giorgio Tacchia and Stefano Parisi with the aim to quickly become the main OTT player in Italy adopting the transactional model (TVOD) for movies and TV Series on demand. 

2014

Due to its success, since 2014 CHILI extended the scope of distribution to Austria, Poland, Germany, and England reaching 5 million registered users by 2021.  

The company’s shareholders also include American studios: Warner Bros, Disney (through the investment made by 20th CenturyFox), Sony Pictures, Paramount Pictures, and Viacom. 

2018

Since 2018, CHILI has upgraded its service by releasing the first and only entertainment marketplace: a holistic experience in an environment where streaming in the highest quality up to 8KHDR, merchandise, DVD and Blu-ray, and news coexist giving users a one-stop destination to enjoy their favorite content. 

2020

Since October 2020, CHILI made a commercial boost introducing the AVOD (Advertising Video On Demand) feature offering free movies with advertisements.  

In December 2020, thanks to its technical and commercial expertise, CHILI was appointed Industrial Partner for the creation of a Joint Venture with Cassa Depositi e Prestiti and the support of MiBACT to develop and manage an OTT platform aimed at spreading Italian culture around the world. 

2021

In 2021, ITsART OTT is launched.  

CHILI Group is set up, including its five units: CHILI, CHILI TECH, CHILI AGENCY, CHILI MEDIA and HOT CORN. In December 2021, CHILI and TTT signed an agreement for a multi-year strategic partnership. 

2022

CHILI is proud to partner with Coinbar. As of June 15, 2022, CHILI commits to accept cryptocurrency payments, both from users and from companies willing to buy advertising space.  

CHILI is the first streaming platform in Europe to accept crypto payments from users. 

2024

CHILI begins a restructuring process aimed at strengthening its organizational structure, internal processes, and operational sustainability. This phase enables the company to optimize technological assets, consolidate key partnerships, and lay the groundwork for relaunching the platform in an increasingly competitive market.

2025

The restructuring process concludes successfully, opening a new phase of growth. CHILI launches a relaunch plan focused on its core business of digital film distribution, on expanding its catalogue, and on reinforcing relationships with major Italian and international distributors, reaffirming its commitment to innovation and global competitiveness.
Supporting the industrial plan, CHILI now relies on a renewed shareholding structure and on the continuity of the management team that steered the company through the restructuring process. Roberto De Piano, Chief Executive Officer, will continue to oversee the business and operational management.