Triboo Group’s food magazine expands its audience through partnership with Italy’s first on-demand streaming platform
Agrodolce, long-standing food magazine published by Triboo Group – operating in the digital sector and listed on Euronext Milan – launches a dedicated channel available for free on CHILI, the first on-demand streaming platform in Italy.
Founded in 2012, the tech media company CHILI distributes audiovisual content in five European countries: Italy, England, Germany, Austria and Poland. In addition to movies and TV series, which can be rented or purchased through the TVOD (Transactional Video On Demand) model, the platform now also offers the AVOD (Advertising Video On Demand) service, which allows customers to watch movies and many ad-supported channels for free.
Among them is the new Agrodolce channel, which provides a library of video recipes selected by Agrodolce chefs and created for the platform: from apple tart to grandma’s pie, from artichoke and salmon lasagna to turbot ravioli. Lots of recipes to make all courses and please all palates. In addition, the channel provides simple tips that will help the viewer to organize evenings with friends and family in the name of good food and entertainment.
“Agrodolce is considered among the best online magazines dedicated to the food&beverage world,” says Alessandra Ricupero, Chief Commercial Officer of CHILI. – This new partnership allows us to consolidate the relationship of trust with our users, increasing the free offer with an additional channel of selected thematic content. We are confident that Agrodolce channel on CHILI, a platform born in Italy, a country universally appreciated for good food as an identifying symbol of culture and union, can intercept the desires of the public.”
“For 10 years,” remarks Lorenza Fumelli, director of Agrodolce, “we have been working on the production of video recipes that are as understandable and interesting as possible, starting from the simplest dishes to the most complex preparations. With this new and prestigious collaboration with CHILI we are convinced that we will be able to reach an even larger audience.”
Agrodolce channel is available for free at chili.com and on the CHILI Smart TV and mobile APP.