AIFI, the Italian Association of Private Equity, Venture Capital and Private Debt chooses CHILI to spread entrepreneurial culture through the potential of streaming video.
Established to develop, coordinate and represent in institutional settings stakeholders active in the Italian market, AIFI (www.aifi.it) has partnered exclusively with CHILI to launch its free AIFI Channel, which declines aspects of the Private Equity world through a series of interviews with professionals and experts in the field.
AIFI Channel is conceived to be a vital channel, constantly evolving and in step with market dynamics, regularly updated with new content from the world of entrepreneurship and the real economy.
From the role of foundations in support of Private Capital, deepened and argued by Carla Patrizia Ferreri, CFO Compagnia di San Paolo, to that of the European Fund in the innovation economy, explained by Alain Godard, EIF Chief Executive, passing through the fundamentals of Private Equity and Technology Transfer & Deeptech, relevant faces and voices such as that of Amedeo Giurazza, Founder & CEO Vertis SGR, Stefano Peroncini, CEO EUREKA! Venture SRG and Marco Caradonna, Co-Founder & Managing Partner BlackSheep Fund, with concrete examples, infographics and accessible language will take the audience on a journey to discover the meaning and potential of Private Equity, Venture Capital and Private Debt.
AIFI Channel on-demand interviews and content on CHILI are presented as short-form videos that can be enjoyed at any time and from any device, in mobility and complete flexibility.
As with the entire CHILI catalog, no subscription is needed and all AIFI Channel content is available for free, intercut with advertising according to the AVOD (Advertising Video on Demand) business model proposed by CHILI.
“The one with AIFI, one of the most renowned organizations in the investment and real economy field, is a prestigious partnership that makes us particularly proud. With 5 million users, a reach that involves five countries and more than 50 million sessions per year that make CHILI one of the top entertainment players in Italy, we are confident that we can also position ourselves as the ideal partner to pursue the objectives of disseminating a financial culture to support the individuals and entrepreneurs of today and tomorrow, and we are grateful to be able to give face and voice to the market players institutionally represented by AIFI,” comments Alessandra Ricupero – Chief Commercial & Marketing Officer of CHILI.
“This initiative is part of the Association’s activities dedicated to dissemination,” says Innocenzo Cipolletta, president of AIFI. “The AIFI Channel will allow greater dissemination of knowledge of the world of private capital through the testimonies of the protagonists of this world, which invests and supports the growth of the real economy.”