Chili, a brand so far dedicated to TVoD (Transactional video on demand), launches its AVoD (Advertising-based Video on demand) service with a wide selection of movies and documentaries available for free streaming, thanks to commercial breaks.
During the years of streaming consumption explosion due to the habits related to Covid, Chili confirms its leadership in its market segment, aiming for the most important AVOD catalog in Italy, available through Smart TV, Web, Mobile and Tablet App.
Giorgio Tacchia (CHILI Founder & ceo) says: “2020 was a year of great transformation whose consequences are going to leave their mark in the next years. In particular, in those countries leading entertainment market such as the United States and the United Kingdom, a big focus was put on new Avod services for which major growth is estimated in the near future. Chili also has to face the forced postponement of many cinema releases, and we want to meet customers’ needs by offering an additional service alongside Tvod, which remains our core business. This is a very crucial moment in the life of our company: we already are a leader in the rental and purchase content distribution market, and we want to expand our services by adding a new entertainment channel for the end customer, free and legal.”
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